Join us for our first event in South Carolina, an experience that combines networking and education.

Sponsored by Michelin North America and VantagePoint, the evening will begin with networking and munching (mandatory), and shopping (optional), then we will get an introduction to Personas and Scenarios, and then we will split into teams and have some fun with interactive exercises. The best teams will even win a prize!

Personas are used in many ways in product development, innovation, marketing, usability, and other areas for gaining insights about and communicating who your target customers are, who are the various types of users, who are the purchase influencers, etc. Scenarios are often used to communicate the various ways customers use the products and by that gain deeper insight about the users and often how to improve products or even introduce new features. These are pretty powerful tools and the objective of this exercise is to give you some intuition and motivation to explore the topic further and possibly employ it at work.

This session will be lead by Claire-Juliette Beale, of Touch360, and Bryan Haltom, of Lord Corporation.

Claire-Juliette Beale, is the current president of the Carolinas chapter of PDMA.  A partner of Touch360, a strategic design and innovation firm, she leads the market and user research practice. Claire-Juliette holds a B.A. from Catholic University of Angers, and a M.A. from University of Cergy-Pontoise, France. She is an active member of PDMA and ESOMAR.  

Bryan Haltom, is the vice president of marketing for the Carolinas chapter of PDMA. A value stream specialist at Lord Corporation, his responsibilities include new product portfolio responsibility, complexity reduction, and general product management for the Off-Highway equipment, Wind Energy, and Rail Industries. Bryan holds a B.S. from Davidson College in North Carolina. He is an active member of PDMA and CDMA.

Who Should Attend:

Professionals at all level who have interest in what it takes to bring to market great products and services that enhance people's lives and companies' bottom lines. This event qualifies as two (2) professional development hours toward PDMA’s NPDP recertification.
    
Time:

6:00 – 6:45 PM Registration, Schmoozing, Munching, and Shopping

6:45 – 8:20 PM Presentations and playtime

8:20 – 8:30 PM Wrap-up (and late shopping option!)

Attendance is limited to 40 so pre-registration is required. No refunds later than 48 hours before event start time. Walk-ins may be accepted based on space availability. Heavy Hors d'oeuvres and non alcoholic beverages included. Cash bar available.